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Home Here Now

Industry: Coaching & Wellness
•
Year: 2023

Brand identity and website for a self-leadership coaching practice

The Challenge

Home Here Now is a self-leadership coaching practice focused on helping people develop a healthier relationship with themselves. The founder had a clear vision: a brand and website that felt warm, grounded, and inviting—just like the coaching work itself. The challenge was translating abstract concepts like "self-leadership" and "inner wisdom" into a visual identity and digital presence that resonated without feeling new-agey or inaccessible.

Unlike our enterprise projects, this was about crafting a personal brand. The website needed to communicate the founder's unique approach, build trust with potential clients, and make booking a session feel natural and low-pressure. Every design choice needed to reflect the values of the practice: presence, authenticity, and gentle guidance.

Our Approach

We began with deep conversations about the coaching practice—not just what services were offered, but the philosophy behind them. What does self-leadership actually mean? Who are the people seeking this kind of coaching? What transformation are they hoping for?

Our approach centered on:

  1. Brand development that captured the essence of the practice
  2. Copy that communicated complex ideas in accessible language
  3. Design that felt warm and professional, not clinical or mystical
  4. User experience that made taking the first step feel easy

We treated this project as collaborative rather than directive. The founder was deeply involved in design reviews and copy iterations. We wanted the final result to feel like an authentic expression of her practice, not a template we imposed on it.

The Solution

We delivered a complete brand identity and custom website:

Brand Identity

  • Logo Design: A wordmark that felt warm and grounded, with a subtle nod to the concept of "home"
  • Color Palette: Earth tones (sage, terracotta, cream) that evoked calm and authenticity
  • Typography: Serif/sans-serif pairing balancing warmth with professionalism
  • Photography Direction: Guidelines for imagery that felt genuine and diverse
  • Brand Voice: Tone guidelines for all written communication

Website Design & Development

  • Homepage: Clear value proposition with inviting copy and a single clear call-to-action
  • About Page: The founder's story told in a way that built connection and trust
  • Services Pages: Clear descriptions of coaching offerings with transparent pricing
  • Resources: Blog framework for sharing insights and building SEO
  • Contact/Booking: Simple contact form with option to schedule discovery call
  • Mobile-First: Beautiful experience on all devices

Technical Foundation

  • Next.js: Fast, SEO-friendly framework
  • Calendly Integration: Seamless booking embedded in the site
  • Accessibility: Clean, readable design that works for everyone
  • Performance: Optimized images and minimal dependencies for fast loading

Results & Impact

Complete brand identity system delivered: logo, colors, typography, and voice guidelines

Custom Next.js website with sub-2-second page loads

Seamless Calendly integration for frictionless discovery call booking

Mobile-first design with perfect Lighthouse accessibility scores

SEO-optimized foundation driving consistent organic traffic growth

Client described the final result as "exactly what I envisioned but couldn't articulate"

Technologies Used

Next.jsReactTailwind CSSCalendlyVercelFigma
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