Real-time streaming platform built for creator-first live content
A media startup had a vision: build a live-streaming platform that put creators first. Not another Twitch clone, but something that combined the intimacy of live content with the discoverability of social media. They needed real-time streaming, interactive features, content moderation at scale, and analytics that helped creators grow—all without the toxic elements that plague similar platforms.
The technical challenges were significant: sub-second latency for live interactions, scaling to handle viral moments, content moderation that balanced safety with creative freedom, and a recommendation system that surfaced quality content without creating filter bubbles. The business challenge was equally complex: how do you build community features that encourage positive interactions while maintaining the energy of live content?
We approached this as both a technical and community design problem. Before writing code, we spent time understanding what made existing platforms succeed (and fail). We interviewed creators across different niches to understand their workflows, pain points, and what would make them switch platforms.
Our technical strategy focused on:
We built the platform in layers: core streaming first, then social features, then monetization tools. Each layer was tested with real creators before moving to the next, ensuring we were building what people actually needed.
We delivered a full-featured streaming platform with native web and mobile experiences:
Full-stack streaming platform: WebRTC ingest, adaptive transcoding, low-latency playback
Sub-2-second glass-to-glass latency for real-time audience interaction
AI-assisted content moderation pipeline with human escalation workflow
Native iOS and Android apps alongside responsive web experience
Real-time chat with custom emotes, polls, and moderation tools
Platform shut down due to market conditions, not technical limitations